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- Partnership Equips Cavs Legion Players with the Best Gear in Esports -
CLEVELAND | CHICAGO – May 2, 2023 – Cavs Legion Gaming Club (GC), the Cleveland Cavaliers NBA 2K League affiliate, today announced a new partnership with SteelSeries, the global leader in esports and gaming peripherals, and KontrolFreek®, the creator of Performance Gaming Gear™.
With the new deal, SteelSeries and KontrolFreek will equip the team and the Cavs Legion Lair with their award-winning line of headsets and performance gaming gear – engineered for next-gen consoles, PC, and a gaming lifestyle. Located near downtown Cleveland and considered one of the best gaming facilities in Northeast Ohio, ‘the Lair’ is a state-of-the-art esports center that serves as the team’s practice facility and venue for competitions during the NBA 2K League season.
“SteelSeries and KontrolFreek are industry leaders in elite performance gaming gear,” said Jonathan Sumers, Vice President, Cavs Legion GC and Esports Operations. “Having these two legendary brands in our corner allows us to be at the top of our game as we compete night after night throughout the NBA 2K League season and playoffs. We are proud to be part of the SteelSeries and KontrolFreek family and look forward to long and fruitful partnerships that put us in a position to play at the highest level now and into the future.”
In addition to KontrolFreek teaming up with SteelSeries to become the official gaming peripherals brands of Cavs Legion, the companies will collaborate on a variety of projects including product testing, digital events, and brand activations.
As the world’s original esports brand, SteelSeries continues to invest deeper in the esports and gaming ecosystems it helped to create. SteelSeries’ pro team relationships are more than sponsorships, they are true partnerships. From ideation and design to testing and validation, esports professionals are not only stakeholders of SteelSeries, but they are also collaborators and co-creators, together creating the world’s best gaming peripheral products and software. Cavs Legion joins an elite roster of SteelSeries teams including FaZe Clan, Red Bull OG, Mercedes-AMG Petronas Esports Team, SpaceStation, Rare Atom, and more.
To learn more about Cavs Legion, visit <a href="https://cavslegion.nba.com/"cavslegion.nba.com and join the conversation on Instagram at @CavslegionGC and Twitter at @CavsLegionGC and check out the latest videos on YouTube at Cavslegiongc.
To learn more about SteelSeries.com, visit steelseries.com and join the conversation on Twitter at @SteelSeries and Instagram at @SteelSeries. For more information on the brand check out KontrolFreek.com and join the conversation on Twitter, Instagram, Facebook, Twitch, and Discord. #KontrolFreek | #FreakNation
About SteelSeries SteelSeries is the original esports brand that fuses gaming & culture, leading the way in defining a “gaming lifestyle.” The global brand and innovation leader creates industry-defining esports and gaming peripherals with a focus on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem (SteelSeries GG, Moments video clip service, and the Sonar Audio Software Suite). The SteelSeries family of brands includes KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. In 2022 SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world. To learn more about SteelSeries, visit SteelSeries.com and join the conversation at @SteelSeries.
About KontrolFreek KontrolFreek® is the creator of Performance Gaming Gear™ and the leader of FreekNation, a global community of more than four million gamers. By combining the latest in ergonomics and advanced materials, the company's lines of Performance Thumbsticks®, Performance Grips, Precision Rings, Gaming Cables, and other high-quality products enhance the player experience by maximizing comfort and precision. KontrolFreek's products for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC are available in more than 9,000 stores across 40 countries. KontrolFreek is headquartered in Atlanta, Georgia, and owned by SteelSeries, the worldwide leader in gaming peripherals and esports peripherals.
About Cavs Legion GC Cavs Legion Gaming Club (GC) is the Cleveland Cavaliers affiliate in the NBA 2K League co-founded by the NBA and Take-Two Interactive Software, Inc. The NBA 2K League features the best NBA 2K players in the world competing as unique characters in 5-on-5 play against other teams in a mix of regular season games, tournaments, and playoffs. Cavs Legion is part of Rock Entertainment Group, which also includes the Cleveland Cavaliers of the NBA, Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G League, Rocket Mortgage FieldHouse, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts - the Cavaliers’ training and development center in Independence, Ohio. Learn more at CavsLegion.com and follow the team on Twitter, Facebook, and Instagram @CavsLegionGC.
Chicago, May 1, 2023